L'Oréal is the very best product KIM SUN YOUNG only use to bring out the beauty in you.
Creativity, innovation and partnership - three of the key reasons why L'Oréal Professionnel and its products are preferred by the world's most renowned hairdressers.
L'Oréal Professionnel shares an important belief with our hairdresser partners: women are not only all different, but each is unique. This is why L'Oréal Professionnel's philosophy is "all different, each unique".
Always at the heart of fashion, L'Oréal Professionnel provides hairstylists and colorists with tools to fully exploit their creativity. Twice a year, L'Oréal Professionnel organizes the Color Collections, major events that contribute to making hairstyles an essential part of fashion by combining L'Oréal's technical expertise and innovative approach with the latest trends on the catwalk. Together with top hairdressers throughout the world, the brand interprets new trends in fashion for the hairdressing industry so that every customer can be at the forefront of style and beauty.
All products are the fruit of close collaboration with leading hairdressers. L'Oréal Professionnel products combine L'Oréal laboratories' expertise and technological advances with an in-depth understanding of the art and technique of hairdressing. Our color products ( Majirel, Diacolor, Luo Color, Platinium and others) are on the cutting-edge of fashion.
The styling range, Tecni.art, features the preferred, high-performance products of session stylists, and the Série Expert range offers professional-quality, precision hair care. X-Tenso, for long-lasting hair straightening, and Dulcia perm lotion are also among L'Oréal Professionnel's most successful innovations.
Beautiful hair is our area of expertise. Our trained hair stylists, colourists and treatment experts cater for every hair type individually, ensuring each client is treated according to their own hair's needs.
If it's a straight, sleek look you're after, we use the very best in thermal reconditioning technique, used by Japanese and Korean stylists to create the silky straight locks for which Asian girls are famous. It is superior to all other relaxing treatments, in that it is more time efficient and less damaging to the hair follicle.
Always striving for creativity, our hair team is constantly watching trends and developing new methods to maintain our reputation for cutting edge style, all the while ensuring the hair's natural condition is maintained.